Boutique Week: Minette

Just in case you didn’t get enough Boutique Week last week, I’ve got one last bonus post for you all today! I found Minette Boutique sort of randomly on Instagram a couple of months ago and immediately loved the style of the store, started following along and shopping. I think Erin, the owner, does a really great job of choosing fun, wearable pieces that you’ll want to keep wearing over and over again. Just over the last few months of following, it’s been pretty cool to see the site expand and grow. She also recently posted some amazing finds from her trip to market and it’s going to keep getting even better as we get into fall with the addition of great pieces and brands like Gal Meets Glam.

Meet the Owner

Erin lives in Birmingham, AL with her husband and almost 2 year old daughter, Margaret. I asked her a few things about how she got started with Minette and some of her favorites!

What inspired you to start Minette?

After having Margaret in 2017 I did not return back to work. I knew that I wanted to stay home with her for her first year and try to soak it up as much as possible. I am a busy-body by nature, and after she turned a year was really itching to do something else. I have always loved fashion, shopping, and finding the look for less and thought it might be the right fit for me and right time to open a store! With juggling being a stay at home mom and also wanting to have some form of job/activity/creative outlet, I decided to start Minette and have it be an online only boutique. That gave me the best of both worlds.

How would you describe the Minette style in 3 words?

I would describe Minette as clean, classic, and chic. I love simple silhouettes and clean styles, but also love a good trendy piece here and there!

What is your favorite thing in the shop right now?

Wow, this is truly a hard question to answer! I love everything in the shop but don’t necessarily have a place to wear it all. I have really loved carrying Crosby by Mollie Burch and just adore her prints, styles and silhouettes. Everything they put out is just fantastic!! I am also pretty obsessed with the cropped flare jeans. I loved them so much I brought them to the store in white, light denim and black!

As a mom, what’s your go to look for everyday?

Gosh, mom life can sometimes give you zero time for creating a daily “look”. You’ll find me mostly in lululemon or Athleta as I’m juggling her, packages, and squeezing in a walk or workout when I can! If i get the opportunity to get dressed, I love a good maxi dress or matching set. Anything that is easy and effortless to put together is a plus in my book!

What are your keys to having happiness, success and style in your life?

I think the key to bringing happiness, success and style to your life is truly working on yourself and being happy with who you are as a person. It all starts there! God has created each of us so differently and every person is so unique and finding those characteristics that make you who you are are so special! 

What I’m Wearing

I love a good jumpsuit and this white one is so cute for summer. It’s also fully lined so it’s not see through at all and it’s super comfortable. I did this look a little dressed up with a colorful headband, but I think it would also be cute with a striped sweater or a denim jacket and statement earrings. 

Erin also sent me these super cute pink shorts that I will be packing for our lake trip this weekend and pairing with some summery stripes. 

Ready for a little pre-holiday shopping? Head over to Minette for lots of new arrivals and fun summer pieces and use the code NINA15 for 15% off sitewide!

Shop the Post

Jumpsuit c/o Minette // Brooke Wright Designs Headband c/o Minette // J.Crew Shoes (old, newer version here) // Staud Bag // Kendra Scott Earrings (old, similar here)


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