To kick off Boutique Week, I’m super excited to feature my good friend Laura and her store, Ferne Boutique. Laura and I met a few years ago and almost immediately connected over wine, our sarcastic humor and love of style. She’s one of my go-to people when texting about local happenings and I’m so thrilled to get to feature her and Ferne as part of this series.
Ferne was one of the first places I started shopping when we moved back here to Michigan. And since then, Laura has opened a second store right in Downtown Detroit. They were also just named Hour Magazine’s Top Women’s Boutique in Detroit!
Meet the Owner
Laura lives in Detroit with her husband, two dogs and two cats. Along with a good coffee, she loves Michigan summers, travel and being with friends and family
Why did you start Ferne?
I started Ferne because I realized that we had few boutiques in the Great Lakes Bay Region that offered contemporary clothing that was new and different.
How would you describe the Ferne style in 3 words?
Our style at Ferne Boutique is casual, classic and chic
What is the most fun thing about being a business owner? How about the most challenging?
The most fun thing about being a business owner is watching the business evolve and grow. I love looking back at where we started and seeing how far we’ve come.
The most challenging part about being a business owner is the amount of hats you wear daily and how to balance it all. I feel like building the team to delegate tasks is the best way to manage everything and be successful.
What are your keys to bringing happiness, success and style into your life?
The keys for bringing happiness, success and style into your life are really about finding what you are passionate about and living your most authentic life. Be yourself, do things you love and try as hard as you possibly can. The rest will fall into place if you focus on making your dreams a reality!
What I’m Wearing
Ferne is always a place you can count on to have amazingly good denim. I feel like Laura always chooses such a great variety of styles and the price point is really perfect. I hope that everyone I know is prepared to see me wearing this top A LOT this summer because it is lightweight, comfortable and so good. I wore a black sports bra underneath it but you could also do a little lace bralette to peek out the sides and that would be super cute – this one from Ferne is one of my all-time favorites.
From today through June 30, get 15% off at Ferne with the code NINA15. You can shop online using the code or mention it in store if you are local!