We are so excited to kick off our Success Story feature with the founder and CEO of Pure Barre, Carrie Rezabek Dorr. Pure Barre is the fast, most effective way to change the shape of your body. Using small isometric movements at the ballet barre to motivating music. Pure Barre lifts your seat, tones your thighs, abs and arms in record-breaking time. Carrie founded her first Pure Barre studio in Birmingham, Michigan in 2001 and the company has grown to have locations in 23 states. The brand also boasts DVDs, podcasts, apparel and even a new skin care line.
We admire Carrie for a lot of reasons: her keen business sense, determination and drive to succeed, and she is a truly motivating and inspiring person. We were fortunate to get some time to have her answer a few questions for us and our readers and here’s what she told us.
HSS: You have some serious education with degrees in law and business, what inspired you to start Pure Barre?
CRD: Although I have degrees in business and law, my passion and talent has always been dance, fitness and athletics.
HSS: People say that they’re addicted to Pure Barre, what do you think it is that is so addictive about it?
CRD: I think people are addicted to the challenge of the workout and the results it produces. There is no sham about it – it really works!
HSS: It seems we’re all so busy and getting busier! Do you have any tips for us busy ladies to stay in shape?
CRD: Find a workout you enjoy and then make it a “non-option,” like brushing your teeth. You really only need 45 minutes to 1 hour per day. If you make it a priority in your life, you’ll figure out how to fit it in, guaranteed.
HSS: When you started PB with the first studio in Birmingham, MI what was your vision for the company?
CRD: Well that was 10 years ago so my vision was much different! I certainly didn’t have plans to become a franchisor. My vision was focused on continuing to develop, grow and create the technique and run a small business.
HSS: Pure Barre has grown by leaps and bounds in the last few years, what does the future hold?
CRD: We will open more locations only with amazing franchisees in the right markets. We will also continue to grow the company as a lifestyle brand including skin care, apparel and food.
HSS: Do you have any advice for women who are looking to start their own businesses?
CRD: Hiring the right people is key- it’s tough for a while because you may lack funds to pay the right people but as soon as you can- do it! Figure out what you are good at and what you are not and be OK delegating the things you struggle with. Love what you do and let that drive your business rather than the dollar. Don’t let the fact that you’re a woman make you think any differently about what you can achieve in life.
**Photo credit: Cybelle Codish